Software as a service. People come to us who are service based, looking to pivot their business to become product based.

There are many reasons people want to pivot their business –

• expand their market
• digital disruption
• exit and the higher multiples that a business would get
• thinking about expanding revenue, not headcount
• automating their business

With productisation we turn a service based industry into a product based one. How do we do that? We look at the market, look at what we should and shouldn’t be putting into a product, as well as scalability, minimal viable products and look at niche.