Software as a service. People come to us who are service based, looking to pivot their business to become product based.
There are many reasons people want to pivot their business –
- expand their market
- digital disruption
- exit and the higher multiples that a business would get
- thinking about expanding revenue, not headcount
- automating their business
With productisation we turn a service based industry into a product based one. How do we do that? We look at the market, look at what we should and shouldn’t be putting into a product, as well as scalability, minimal viable products and look at niche.