UI (User interface), UX (User experience) and Usability are not just about the design in front of you, it’s understanding how people interact with systems. It’s the human computer interaction. It’s about speed, intuitive design, understanding people and goals. It’s also about understanding how automated the system needs to be.
We focus a lot of our efforts on understanding how people can use our systems without the need to be trained on them. Customers need it easy.
Our experience comes from having our software used in over 100 countries and with thousands of users we don’t have the luxury of being right there when it’s being used, so we have a massive focus on UI/UX and usability.